How cool is it that when people say let's talk seriously about the brewery we always hook up at a bar? I love it. The beer crowd is way cool.
So my idea for a mission statement for our brewery is "brining international beers local". I like this because it combines my 2 passions (outside family) together - beer and travel. I realize that this concept may not work everywhere in the US, but I think it will be well received in MA. Each beer will have a story and explanation of what they can expect, and why. I have found that people want to know more about beer, but they don’t want to ask and sound stupid. Not that it is stupid. But if we name our brewery the Amesbury Brewing Company (ABC) we can teach our drinkers the ABCs about beer.
How does this sound?
Comments appreciated.
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